LE LONG THAO

Graphic Designer | eCommerce | UI-UX | Branding

LinkedIn | Instagram | Email | Phone

[email protected]

+84 938539710

28 Nguyễn Huệ, Quy Nhon, VN

About

Results-driven Graphic Designer with over 4 years of experience specializing in branding, UI/UX, and eCommerce design. Proven ability to create compelling, conversion-focused visual content optimized for global audiences and platforms such as Amazon, Shopify, and social media. Eager to leverage expertise in cross-cultural, digital-first environments to drive creative leadership and impactful design solutions.

Work Experience

Freelance Designer

Freelance Designer

Jan 2023 - Present

Currently providing freelance design services, specializing in branding, communication, and visual content creation for various industries.

  • Delivered comprehensive branding, communication, and packaging design solutions for diverse local businesses.
  • Provided high-quality photography and editing services, enhancing visual content for clients in the Food & Beverage and event sectors.

Founder / Creative Lead

ZÉ ART SPACE QUI NHON

Jan 2022 - Dec 2024

Founded and led a creative art space, driving educational programs, team management, and cultural promotion.

  • Founded and led ZÉ ART SPACE, successfully organizing over 20 art education programs and training more than 200 students aged 6-18 in Quy Nhon.
  • Directed a team of 10+ staff and assistants, overseeing all aspects of branding, design, and marketing to drive organizational growth.
  • Spearheaded community art events to promote and preserve Vietnamese traditional arts, including Hat Boi and Bình Định martial performances.

Graphic Designer Fulltime

T.M.N

Jan 2023 - Sep 2023

Contributed to graphic design initiatives, focusing on promotional materials, product visuals, and digital presence development.

  • Designed impactful Point-of-Sale Materials (POSM), including banners, standees, and packaging, to enhance brand visibility and promotional efforts.
  • Contributed to product photography and developed compelling brand visuals for a range of decor products.
  • Provided graphic design support for the development of the company's website and overall eCommerce presence.

Graphic Designer (Full-time)

CHOPP

Jan 2021 - Dec 2022

Full-time Graphic Designer responsible for creating brand and catalog visuals, and enhancing UI/UX across digital platforms.

  • Developed compelling product and brand visuals across digital platforms (website, mobile app, social media), contributing to a 12% increase in user retention.
  • Partnered with content and marketing teams to produce consistent product photography and informative infographics for over 1000 SKUs, ensuring brand consistency.
  • Designed intuitive UI layouts and micro-interactions, significantly enhancing user experience across web and mobile application platforms.

Graphic Designer (Full-time)

HAY DECOR

Jan 2019 - Dec 2021

Created diverse visual assets and designs for marketing campaigns, print materials, and product promotion.

  • Developed visual assets aligned with monthly and quarterly marketing plans, optimizing content for social media platforms.
  • Conceived and executed creative concepts, illustrations, and graphic designs for a wide range of decorative merchandise and print materials, including catalogues, brochures, mugs, and tote bags.
  • Provided technical drawing support for furniture products, assisted with 3D modeling and rendering, and designed product SKUs and promotional materials for web and social media.

Education

Industrial Design

University of Architecture, Ho Chi Minh City

Jan 2014 - Dec 2019

Projects

JUST A LITTLE SLOWER (Cham Mot Chut Thoi) at Van Lang Cultural Joint Stock Company 2020

Layout Design

"In this suffocating, breathless life an ordinary day can also be the source of a happiness, however small, but very real." Layout Design & Cover Design: Zoe Thao Le; Author Nina Kim (Korean); Illustrator: Bae Seong Tae Supplier: Van Lang Cultural Joint Stock Company Publisher: Hong Duc Publishing House

Languages

English (Fluent) , Korean (Conversational)

Skills

Editorial Design

Workshop Planning

Leadership

Adobe Creative Suite

  • Photoshop
  • Illustrator
  • InDesign
  • Lightroom

UI/UX Design Tools

  • Figma
  • Sketch

AI Tools

  • ChatGPT
  • Lora
  • ComfyUI

3D Design & Rendering

  • Rhino
  • 3ds Max
  • KeyShot
  • Blender

Digital Art & Motion Graphics

  • Procreate
  • CapCut
  • After Effects

Branding Design

Communication Design

eCommerce Visuals

UI/UX Design & Flow Mapping

  • UI Design
  • UX Design
  • Flow Mapping

Product Photography & Retouching

  • Product Photography
  • Photo Retouching

Storytelling