LE LONG THAO

Currently providing freelance design services, specializing in branding, communication, and visual content creation for various industries.

• Delivered comprehensive branding, communication, and packaging design solutions for diverse local businesses.
• Provided high-quality photography and editing services, enhancing visual content for clients in the Food & Beverage and event sectors.

Founded and led a creative art space, driving educational programs, team management, and cultural promotion.

• Founded and led ZÉ ART SPACE, successfully organizing over 20 art education programs and training more than 200 students aged 6-18 in Quy Nhon.
• Directed a team of 10+ staff and assistants, overseeing all aspects of branding, design, and marketing to drive organizational growth.
• Spearheaded community art events to promote and preserve Vietnamese traditional arts, including Hat Boi and Bình Định martial performances.

Contributed to graphic design initiatives, focusing on promotional materials, product visuals, and digital presence development.

• Designed impactful Point-of-Sale Materials (POSM), including banners, standees, and packaging, to enhance brand visibility and promotional efforts.
• Contributed to product photography and developed compelling brand visuals for a range of decor products.
• Provided graphic design support for the development of the company's website and overall eCommerce presence.

Full-time Graphic Designer responsible for creating brand and catalog visuals, and enhancing UI/UX across digital platforms.

• Developed compelling product and brand visuals across digital platforms (website, mobile app, social media), contributing to a 12% increase in user retention.
• Partnered with content and marketing teams to produce consistent product photography and informative infographics for over 1000 SKUs, ensuring brand consistency.
• Designed intuitive UI layouts and micro-interactions, significantly enhancing user experience across web and mobile application platforms.

Created diverse visual assets and designs for marketing campaigns, print materials, and product promotion.

• Developed visual assets aligned with monthly and quarterly marketing plans, optimizing content for social media platforms.
• Conceived and executed creative concepts, illustrations, and graphic designs for a wide range of decorative merchandise and print materials, including catalogues, brochures, mugs, and tote bags.
• Provided technical drawing support for furniture products, assisted with 3D modeling and rendering, and designed product SKUs and promotional materials for web and social media.

"In this suffocating, breathless life an ordinary day can also be the source of a happiness, however small, but very real." Layout Design & Cover Design: Zoe Thao Le; Author Nina Kim (Korean); Illustrator: Bae Seong Tae Supplier: Van Lang Cultural Joint Stock Company Publisher: Hong Duc Publishing House